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Ammonium Lauryl Sulfate (ALS 70)

Ammonium Lauryl Sulfate (ALS 70)

Regular price Rs.1,490.00 PKR
Regular price Rs.1,790.00 PKR Sale price Rs.1,490.00 PKR
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ALS 70 — Ammonium Lauryl Sulfate 70% | Primary Foaming Surfactant

Ammonium Lauryl Sulfate (ALS 70) is a highly efficient anionic surfactant with a 70% active concentration. It is widely used as a primary foaming and cleansing agent in personal care, cosmetics, and household cleaning products. It offers excellent wetting, emulsifying, and dense lather-building properties.


📋 Product Snapshot

INCI Name Ammonium Lauryl Sulfate
Active Content 70%
Grade Cosmetic / Industrial Grade
Appearance Viscous liquid / Paste
Nature Anionic Surfactant
Solubility Water-soluble. Add to water phase.
Recommended Usage 5% – 20% (depending on formulation type)
Phase Water phase (room temperature or warm)
pH Stability Stable at pH 5.5–7.5
Storage Cool, dry place. Keep sealed. Avoid freezing.

✨ Key Benefits

  • Rich Foaming Agent — produces a thick, stable, and rich lather even in hard water conditions
  • Deep Cleansing — effectively removes dirt, oils, and grease from skin and hair
  • Mild Alternative — often preferred over Sodium Lauryl Sulfate (SLS) for a slightly milder and less irritating profile
  • Excellent wetting and emulsifying properties for clear and pearlescent formulations
  • Versatile — suitable for both personal care and household/industrial cleaning applications

💡 Recommended Applications

  • Shampoos — clear and pearlescent (8–15%)
  • Bubble baths and bath foams (10–20%)
  • Body washes and shower gels (8–15%)
  • Liquid hand soaps (8–12%)
  • Car wash shampoos and upholstery cleaners (5–15%)
  • Light-duty liquid detergents (5–15%)

📏 How to Use in Formulations

Add ALS 70 to the water phase at room temperature or slightly warm. Avoid high shear mixing to prevent excessive foaming during manufacturing. Adjust pH to 5.5–7.0 for optimal stability and mildness.

Example Clear Shampoo Formula:

  • Distilled Water — 65%
  • ALS 70 (Ammonium Lauryl Sulfate) — 12%
  • CAPB (Cocamidopropyl Betaine) — 5%
  • CDEA (Cocamide DEA) — 2%
  • Glycerin — 3%
  • Panthenol (Vitamin B5) — 0.5%
  • Fragrance — 0.5–1%
  • Preservative — 0.5–1%
  • NaCl (Salt) — q.s. to adjust viscosity
  • Citric Acid — q.s. to adjust pH to 5.5–6.5

❓ Frequently Asked Questions

Q: What is the difference between ALS and SLS?
A: Both are anionic sulfate surfactants, but ALS (Ammonium Lauryl Sulfate) is generally considered slightly milder than SLS (Sodium Lauryl Sulfate). ALS also tends to produce a lighter, more fluid texture in formulations, making it preferred for clear shampoos and body washes.

Q: Can ALS 70 be used in baby or sensitive skin products?
A: ALS is milder than SLS but is still a primary sulfate surfactant. For very sensitive or baby formulations, it is recommended to use it at lower concentrations and combine with amphoteric surfactants like CAPB to further reduce irritation potential.

Q: What surfactants pair well with ALS 70?
A: ALS works excellently with CAPB (Cocamidopropyl Betaine) for mildness, CDEA for foam boosting and viscosity, and APG (Alkyl Polyglucoside) for a more natural/mild profile. Salt (NaCl) can be used to adjust viscosity.

Q: Is ALS 70 suitable for household cleaning products?
A: Yes. ALS 70 is excellent for car wash shampoos, rug and upholstery cleaners, and light-duty liquid detergents due to its strong wetting and foaming performance.

Q: Is COA available?
A: COA available upon request.


Available in 500g, 1kg, 5kg, and bulk quantities. Order now for fast nationwide delivery across Pakistan.

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